Miss Selfridge - Retail design

Challenge: Create cohesive promotional campaigns across retail and digital channels, ensuring communications remained consistent and recognisable across every customer touchpoint. Solution: While liaising with marketing and visual merchandising teams, I created in-store POS including window vinyls, display plinths, posters, flyers and coupons. I also designed website promotions and CRM emails. A distinctive brand palette of black and soft pinks, combined with the brand’s signature typography suite, created a consistent fresh and youthful look across all campaigns.