Babyliss Pro – Tiered Approach

As part of a five-person design team, we developed a "tiered approach" for a packaging suite spanning haircare and grooming products for BaByliss Pro. The strategy was rooted in extensive research from the in-house team, with the goal of creating a visual system that would let the professional haircare market instantly recognise a product's tier at a glance. Entry-level products use a simple, predominantly white pack with printed graphics. The Core tier (not yet released) steps things up with a mid-grey pack and foiled graphics. Finally, the Premium tier uses a beige pack with debossed graphics, keeping the design minimal and understated for a genuinely premium feel.