The Body Shop - Gift packaging, Ingredient frieze

Challenge: The Body Shop needed distinct creative direction for its Autumn/Winter gift range, spanning hundreds of gift packs across paper, card, tin, basket and plastic formats. Working within a team of three graphic and three structural designers, the challenge was to create a flexible concept that could unify such a diverse range. Solution: I developed an ingredient-led concept using a distinctive vector graphic “frieze” as a central strip across the packaging. The flexible design could be applied in a single Pantone or multiple colours, with the graphics reflecting each gift’s ingredients, including Mango, Shea, Coconut, Peppermint, Almond and Hemp. This created a recognisable visual thread while allowing each gift to feel unique.