The Body Shop - Gift packaging, Ingredient frieze

For this Autumn/Winter gift packaging campaign, I collaborated within a team of three graphic designers and three structural designers. My campaign concept used product ingredients as a distinctive central strip of vector graphics, or “frieze”, running across all of the packaging. The graphic “frieze” was versatile and was used as a single pantone colour or a variety of colours, again to reflect the gift pack ingredients such as Mango, Shea, Coconut, Peppermint, Almond, Hemp, Aqua Lily or Neroli Jasmine.