John Lewis Partnership - Catalogues

Challenge: While working with Code London (John Brown Publishing), I designed catalogues for both John Lewis Home and Waitrose Entertaining. These were created collaboratively by a team of designers, art directors and art-workers. The A–Z of Christmas catalogue was my sole concept design — the brief was to find an engaging way to present a huge range of products for the gift season. Solution: We developed clean, structured layouts to house text and imagery across hundreds of pages. By building in enough flexibility and variation, the designs stayed clear and easy to navigate, while still feeling fresh enough to keep readers engaged page after page.