The Body Shop - Gift packaging, Stencil icons

Challenge: The Body Shop needed distinctive creative direction for this Autumn/Winter gift range, spanning hundreds of gift packs across paper, card, tin, basket and plastic formats. The challenge was to create a playful, contemporary design direction that would stand out in a competitive seasonal market and appeal to the target audience, both male and females 18-55yrs. Solution: Inspired by street stencil artist Banksy, I developed a bold, playful graphic language featuring trees, parrots, Christmas baubles and flowers at unexpected scales and overlapping compositions. Hand-drawn, textured stencil-style graphics, combined with overlapping typography, created a youthful, contemporary and authentic feel. The flexible visual approach could be adapted across the diverse gift packaging formats while maintaining a strong, recognisable campaign identity.