Cambridge Science Centre - Relaunch

When Cambridge Science Centre relocated to a new building, I helped launch and promote the new site. I developed brand guidelines to create a consistent and recognisable visual identity across campaign communications, using five bold colours alongside the brand’s light blue logo. I also designed a suite of bespoke science and STEM-inspired icons, including microscopes, test tubes and magnifying glasses. These playful elements helped make science feel fun and accessible for the Centre’s audience of children aged 7–14. To help visitors find the new location, I designed window vinyls around the building, outdoor banners and entrance flags. These not only provided clear wayfinding but also created a sense of excitement before visitors entered. I designed outdoor advertising for buses and local train stations to raise awareness of the new location, along with portable totems for school outreach activities. Supporting materials included annual reports, brochures and flyers, helping to maintain a strong and consistent brand across every touchpoint.