Oktane Capital Management - Branding

Challenge: Create a brand identity for Oktane Capital Management, a multi-family office investment group. In conversations with the founders, it was clear they admired finance brands that conveyed heritage, sophistication and elegance. Solution: I developed several brand concepts, drawing on the play on words between “Oktane” and “octane”, a word associated with fuel, speed, energy and power. The chosen design is inspired by the 3D molecular model of octane (C₈H₁₈). This structure works on several levels: it suggests a group of connected people, much like a family tree, and it evokes the sun, symbolising warmth, growth and energy.