The Body Shop - Gift packaging, Kaleidoscope

Challenge: The Body Shop needed cohesive yet distinct branding across 14 different gift ranges, including Core, Seasonal, Lifestyle Fragrance and Hemp. Each range required its own personality while maintaining brand consistency. The process began with moodboards exploring creative routes internally, these were then narrowed to a single direction, Kaleidoscope. Solution: As one in the three strong 2D design team, we designed a set of kaleidoscope inspired vector icons that could be used individually or overlapped to generate unique patterns for each of the 14 ranges. The icons were inspired by leaves associated with Christmas such as fir, mistletoe, and ivy. Colourways were tailored to reflect each range's product mix, with festive detailing, printed gold and glitter, along with plastic beads and ribbons, added for seasonal sparkle. Final packaging was delivered to print as flat artwork on cutter guides, alongside 3D visuals showing the pattern insitu, ensuring the design intent was clearly communicated at every stage.